Today's Stepping Out on Faith feature is on plus size boutique owner, Cassandra Savage. Cassandra is the proud owner of Curvaceous Boutique in Virginia Beach, VA.
PASSION: Plus size fashion
FORMER JOB: Finance/International Shipping
When did you discover your passion?
I've always had a passion for fashion; I attribute it to my grandmother, Daisy and mother, Lady E. These women of strength were the driving force for my keen sense of style and fashion. I stand on their shoulders as the pillars that were the inspiration and the foundation of Curvaceous Boutique.
What career field were you in before stepping out to start your own business?
What career field were you in before stepping out to start your own business?
I worked extensively in corporate America In the field of finance and international shipping.
What was your "breaking point" when you knew it was time for you to do your own thing?
I worked in corporate America for over 10 years. During this time I found it very difficult to find clothing that was trendy and age appropriate. I was corporately downsized in 2007. Curvaceous has been a dream of mine for many years. There was a need for fashionable, trendy clothing and the current selections in commercial retail chains was less than desirable. Fashion is set out the expression of an individual. Most today's trend attracts a majority of smaller size as opposed to plus size. It's a "faux pas" to walk around not looking your best when your are plus size. After much prayer, I stepped out on faith and opened the doors of Curvaceous Boutique in 2007.
What has been one challenge in stepping out and running your own business?
As a business owner in 2012, I am faced with challenged of relationship clients vs. transitional clients and the unstable economy.
What has been the best part?
There is not one story I can pinpoint, but the constant testimonials via email and phone calls of women who have been inspired and transformed because of me and my store has been great. My business is not just a store, it’s a ministry. You would never believe the countless young girls who were depressed because they could not fit the clothes in the mall or women who wanted a sexy dress to go out with their girlfriend, but could never find that perfect dress. I am constantly Encouraging, Embracing & Empowering young women to love their curves. I am constantly asked, "Where do you get your confidence from. I tell them Confidence is a girls BEST accessory!
What advice would you give others ready to step out? And specifically those who are interested in opening a retail store?
Anyone looking to open a retail store should do their research. There are 3 things people need to know about your business....Who, What & Where? The bible tell us to' Write the vision and make it clear.' In other words, create a simple, clear plan of what you want.
For more info on Cassandra's boutique, visit her website here:
Very inspiring
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Nice feature! Her boutique participated in our Tres Chic Styling: Reflections of Fashion show a few years back. They were hit!
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